Recurring Revenue with a White-Label Engagement Platform is the holy grail of business growth. It creates financial stability, improves valuation, and reduces the stress of chasing one-time sales. With a white-label customer engagement platform, entrepreneurs, agencies, and sales professionals can build a scalable, predictable revenue stream by helping local businesses retain customers, increase sales, and boost loyalty.
In this post, we’ll show you how to build and scale a recurring revenue business with a white-label customer engagement platform like textLIVING. Whether you’re already a WL partner or just exploring the opportunity, these strategies will help you drive long-term success.
Step 1: Understand the White-Label Model
A White-Label Engagement Platform allows you to brand and sell a proven software solution as your own. Instead of developing technology from scratch, you can focus on acquiring customers, providing support, and scaling your business.
Why White-Label?
✅ Faster Go-to-Market: No need to build software—start selling immediately.
✅ Low Overhead, High Margins: Minimal investment costs, recurring subscription revenue.
✅ Brand Ownership: Build your own SaaS company without coding or any technical skills.
With a text and loyalty platform, you provide businesses with text marketing, digital loyalty programs, and customer engagement tools while earning monthly recurring revenue per client.
Step 2: Define Your Target Market
Not every business is the right fit, but any company that benefits from direct customer or employee communication can use your platform. The most successful clients tend to be small to medium-sized businesses that rely on repeat customers or need to communicate efficiently with staff.
Top Industries That Benefit from Text Marketing & Loyalty Programs
| Restaurants & Cafés 🍽️ | Drive repeat visits, increase order frequency, and send promotions. |
| Retail Stores 🛍️ | Increase customer loyalty, send exclusive deals, and promote flash sales. |
| Salons & Spas 💆 | Automate appointment reminders, special offers, and cancellation alerts. |
| Gyms & Fitness Studios 🏋️ | Keep members engaged with class updates, challenges, and promotions. |
| Auto Shops 🚗 | Send service reminders, follow-ups, and loyalty incentives for repeat visits. |
Industries That Benefit from Texting Customers & Employees
| Medical & Dental Offices 🏥 | Appointment confirmations, prescription reminders, and patient follow-ups. |
| Real Estate 🏡 | Notify buyers of new listings, open houses, and appointment confirmations. |
| Home Services (HVAC, Plumbers, Electricians) 🔧 | Automate service reminders and job updates. |
| Schools & Universities 🎓 | Alert students and parents about closures, events, and emergency updates. |
| Corporate & HR Teams 🏢 | Streamline employee communication, shift scheduling, and internal alerts. |
| Churches & Nonprofits ⛪ | Send event reminders, fundraising updates, and volunteer schedules. |
Expanding beyond just customer-facing industries opens up even more opportunities for recurring revenue. The key is identifying businesses that need a reliable, direct communication channel—whether it’s to increase sales, reduce no-shows, or streamline internal messaging.
💡 Tip: Focusing on a niche makes marketing easier and helps you establish yourself as an expert in that industry. But remember—text marketing is universal and can be valuable across a wide range of businesses!
Step 3: Set Up Your Recurring Revenue Pricing
Your pricing structure determines your profitability and helps you create a scalable recurring revenue stream. Offering multiple pricing tiers allows businesses to choose the plan that best fits their needs while giving you the ability to upsell and increase lifetime value.
Recommended Pricing Plans
💰 Tiered Subscription Model:
| Basic Plan – $99/month | ✅ Includes: 2,500 credits per month (SMS/MMS) | ✅ Perfect for: Small businesses just getting started with customer engagement | 🚀 One-Time Onboarding Fee: $350 |
| Pro Plan – $159/month | ✅ Includes: 5,000 credits per month (SMS/MMS) | ✅ Perfect for: Growing businesses that need more messaging capacity | 🚀 One-Time Onboarding Fee: $350 |
| Full-Service Plan – $399/month | ✅ Includes: 5000 credits per month + full-service management | ✅ Perfect for: Businesses that want a completely done-for-you experience | 🚀 One-Time Onboarding Fee: $350 |
💡 Why This Pricing Model Works:
✔️ Predictable Recurring Revenue – Monthly subscription model ensures financial stability.
✔️ Higher Engagement = Higher Retention – Businesses that consistently use the platform are more likely to stay long-term.
✔️ Setup Fees Boost Profitability – The $350 onboarding fee helps offset acquisition costs while ensuring clients are serious about using the platform.
✔️ Scalability – The tiered approach lets businesses start small and upgrade as they see results.
Additional Revenue Streams
Many partners increase revenue by offering add-ons and upsells, such as:
✅ Extra SMS/MMS credits (businesses can purchase additional credits as needed)
✅ Premium support & consulting services
✅ Marketing services & campaign management
By combining a strong pricing structure with value-added services, you create a sustainable business model while giving businesses the flexibility to scale their engagement efforts.
Step 4: Land Your First Clients
Selling your first few businesses is the hardest part, but once you have a few paying customers, everything becomes easier. Here are proven strategies to help you land those first clients and start generating recurring revenue.
Leverage Your Network
Start by reaching out to local business owners you already know. Ask them:
💬 “How are you currently keeping customers engaged and bringing them back?”
If they don’t have a solid loyalty or customer engagement strategy, this is your opportunity to show them a demo of how your platform can help.
Use the “Dining Out” Strategy
When you’re out at a restaurant, take advantage of the opportunity to connect with decision-makers:
✅ Ask for the owner or manager and introduce yourself.
✅ Compliment the food, service, or atmosphere to build rapport.
✅ Ask about their customer engagement strategy:
- “Do you have a way to stay in touch with customers after they leave?”
- “How do you bring back customers who haven’t visited in a while?”
✅ Offer a quick insight:
- “I help businesses like yours bring customers back automatically using text messaging that has a 98% open rate. A lot of restaurant owners I talk to say that’s their biggest challenge. Would you be open to a quick demo?”
This approach works well for any in-person business, whether you’re at a salon, gym, or retail store—turn everyday interactions into business opportunities.
Offer a Free Trial or Low-Risk Entry
One of the most effective ways to close new clients is to offer a trial or a low-cost first month. This allows business owners to experience the value before making a full commitment.
Run Paid Ads & Social Media Campaigns
Invest in targeted ads on Facebook, Instagram, and Google to reach local business owners.
Since you may not have your own case studies in the beginning, we provide professionally designed case studies as part of your subscription. These real-world success stories help build trust and credibility when talking to potential clients.
💡 Example ad:
📢 “Want more repeat customers? Over 80% of businesses struggle with customer retention. See how businesses like yours are solving this with SMS & MMS marketing. Try it risk-free!”
Cold Outreach & Partnerships
- Email Campaigns – Send personalized outreach emails that highlight real-world results using the provided case studies.
- Referral Program – Incentivize early customers to refer other businesses (e.g., offer extra credits).
- Partner with Agencies – Digital marketers, consultants, and ad agencies can resell your platform as part of their services.
We Provide Case Studies—You Create Your Own as You Grow
As a white-label partner, you’ll have access to our professionally crafted case studies to use in your sales process.
We Provide Case Studies—You Create Your Own as You Grow
As a white-label partner, you’ll get access to our case studies to help sell your service. Once you land clients, you can create your own by:
✅ Tracking campaign results using the software’s built-in tools (redemptions, revenue, engagement).
✅ Comparing before-and-after metrics (e.g., increased customer visits and sales).
✅ Capturing screenshots and testimonials from happy clients.
✅ Using real success stories in ads, emails, and social media.
💡 💡 Why Case Studies Work:
According to Client Kudos, “Case studies about your clients and customers are the most effective and versatile sales tools you can use. When done well, they educate and persuade like no other marketing piece. Due to a powerful combination of concreteness, credibility, and emotion, people are naturally drawn to companies that feature their best customers and clients.”
Step 5: Scale with Automation & Support
Once you’ve onboarded your first few clients, your next goal is to automate and scale.
Use Automation to Stay Engaged & Grow
💡 Leverage built-in TextAlert Activity Reports to see which merchants haven’t sent out a text in a while. Use this data to proactively reach out, remind them of key features, and encourage them to stay active—since most customers who consistently use the platform won’t leave.
By staying proactive with automated check-ins and real-time usage tracking, you can increase retention and help merchants get the most value from the platform, ensuring long-term success. 🚀
Provide Excellent Customer Support
A happy client = a long-term client. The more successful your merchants are, the longer they’ll stay on your platform. Support them by:
✅ Walking them through the setup process so they send their first campaign successfully.
✅ Highlighting their access to the Academy, which includes tutorials on how to use every tool in the platform.
✅ Checking in regularly via phone, email, or text to answer questions and help them maximize their results.
Start Building Recurring Revenue Today
A white-label customer engagement platform gives you a scalable, profitable business model without the headaches of software development. By focusing on high-value clients, offering a compelling subscription model, and leveraging automation, you can create a predictable revenue stream that grows every month.
🚀 Want to start your own software business? Book a demo and see how textLIVING can help you build a recurring revenue stream today.