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2025 Marketing Calendar Template

Take your marketing efforts to the next level while making the whole process easier and more effective. This marketing calendar template lists all the big national holidays as well as some quirky and fun holidays that could boost your marketing efforts in a fun way to your customers.

This calendar can be filled out by date with all the posts you want to do daily, weekly or monthly. Plan your X posts, Facebook posts, Instagram, Snapchat, SMS marketing, etc. by day, ahead of time. This also records all your posts and campaigns to review later, making your content writing efforts a little easier. It is a Microsoft Excel .xlsx file, but can be opened in Google Sheets, iCloud Numbers or a number of other spreadsheet applications.

If you have not planned the rest of the year out yet or if you want to start on next year’s, this marketing calendar template can provide a great base. If used consistently, this can be ultra helpful, easy to use, drive revenue, increase your social media presence, email & text marketing subscribers.

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Marketing Calendar Template

3 Questions to Ask Yourself Before Creating Your Calendar

Is this holiday relevant to my brand?

It is best to pick and choose the holidays that will fulfill your end goal. Some holidays are perfect for your type of business and others will have not relevance at all. For example, a pizza joint probably wouldn’t plan a campaign around Vitamin C Day, but Pizza Party Day should be huge!

How much is too much?

It is important to give your customers time between campaigns. Don’t do too many or your brand could become annoying to some subscribers. Just give them enough to strengthen your brand and keep it top-of-mind.

Which marketing methods will work best?

If you don’t know the answer to this yet, now is the perfect time to figure it out. Plan out your campaigns evenly and consistently. Mark your best campaigns with a certain color or other indicators, then go back and make choices for the next month, quarter or year. We strongly suggest SMS and MMS marketing as the best, most effective form of customer engagement.

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