A mini-URL is a powerful marketing tool when used carefully. It is not just a link but a medium between customers and their destination. A mini-URL allows merchants to collect important data about customers and their behaviors.
A mini-URL, or short URL is the same as a URL, but shortened with fewer elements in it. There is no real difference between a mini-URL and a long one, other than the number of characters contained within them. They both direct users to the same exact place.
The main reason to shorten a regular URL into a mini-URL is to save space. With text messages and social media posts, character space is at a premium, so smart marketers must make the most out of the character space given. Another reason to use them is because you can track a mini-URL. Using the white label platform, merchants can make as many mini-URLs as they need to and track each one independently. That means merchants could send their customers a text message containing a mini-URL and each click would be tracked where they could go back and see how many times that link was clicked. At the same time, they can create another mini-URL to use on a Facebook post and track it also. Then, when using the User Dashboard, they can compare to see which was most successful.
Merchants can make an unlimited number of trackable mini-URLs and they never expire.