Text communication has emerged as a game changer for businesses seeking to enhance their marketing efforts and customer engagement. Businesses across all different types of industries stand to gain significantly from texting their customers, they just simply need to right method and platform to unlock these benefits effectively. Here are a few key benefits for why businesses should be texting their customers:

Direct and Immediate Engagement

Text marketing is one of the most immediate and direct ways of communicating for businesses. With nearly everyone owning a phone and actively using text messaging, this allows businesses to deliver different types of information directly to their customers’ phones. Text messages have an average open rate of 98% compared to 26% for email. (source) This immediacy can be a game-changer for time sensitive promotions, urgent updates or personalized offers. Also, the direct nature of text messaging fosters a more intimate connection between businesses and their customers and enhancing engagement, which drives quicker responses. As businesses continue to search for more effective ways to connect with their customers, using text marketing can offer a significant competitive edge in an increasingly digital world.

Increased Open & Response Rates

One of the best advantages of text marketing is its remarkably high open and response rates. As mentioned before, text messages have an impressive 98% open rate compared to 26% open rate for emails. This visibility means that when businesses send a text, they can be almost certain that their message will be seen immediately. The direct nature of text communication leads to higher response rates as many consumers engage within minutes of receiving a text. By using the power of text marketing, businesses can enhance their ability to connect with their customers, which drives more meaningful and timely interactions.

Building Stronger Customer Relationships

Text marketing is a powerful tool for strengthening customer relationships by creating personalized interactions. By sending exclusive offers to customers’ phones, businesses can promote a sense of value and appreciation. For example, sending a special discount in a text message that can be redeemed at the business encourages immediate visits and supports customer loyalty. By adding redeemable offers into text campaigns, businesses can effectively build stronger relationships and increase customer satisfaction. The tracking capability of when a customer receives a text with an offer attached and then coming into the location to redeem the offer allows businesses to monitor redemption rates and assess the effectiveness of their text campaigns. This trackability shares valuable insights into their customers behavior and campaign performance, which will provide a more informed decision on their marketing strategies.

Using Automation

Text marketing can gain a lot by using automation. Automated text campaigns allow businesses to efficiently send timely, relevant messages based on their customers habits and specific triggers, without a lot of manual effort. For example, businesses can set up automated texts to send personalized follow-ups, drive customers back in the door more often, or bring back lapsed customers, which is triggered by specific customers habits. This enables businesses to fine-tune their marketing strategies, optimize text message timing and tailor their content to better meet their customers needs. By using automation, businesses can enhance their communication more efficiently, building stronger customer relationships and drive more effective marketing outcomes.

While the benefits of businesses texting their customers are clear, merchants often face significant challenges when attempting to implement this strategy on their own. Some of those challenges are compliance and regulations, technical complexity and having the right platform to allow all that they need to send texts to their customers.

 The immediacy and directness of businesses texting their customers provides an advantage in reaching them in a timely manner with relevant information. With an extremely high open rate, text marketing ensures that the messages are seen swiftly. When incorporating redeemable offers, it builds stronger customer relationships, while automation can help streamline processes more easily. By embracing the power of text marketing, businesses can achieve a more effective customer engagement, loyalty and ultimately help their overall marketing strategy.