With text marketing boasting an open rate of 98% it’s one of the most effective ways to connect with customers. But not all text messages are created equal. A well-crafted message can drive sales, increase engagement, and strengthen customer relationships.

So what makes a great text message? Here are five key elements, plus real-world examples of messages that convert.

1. Clarity & Brevity

Customers read texts quickly—often within three minutes. A great message gets straight to the point, using concise language that’s easy to digest.

❌ Weak Example (Too Wordy & Unclear):
“Hey [First Name], we wanted to remind you that we’re running a special promotion this week only! If you come in and make a purchase, you’ll get $5 off your total. Don’t miss out—let us know if you have any questions!”

✅ Improved Example (Clear & Concise):
“Hey [First Name]! This week only: $5 off your purchase. Show this text at checkout! 🎉 Shop now: [link]”

🔹 Why it works: The offer is clear, urgent, and includes a direct call to action (CTA).

2. Personalization

Personalized messages increase engagement rates by 4-5 times compared to generic ones (Forbes). Customers respond better when they feel like a message is tailored to them.

❌ Weak Example (Generic & Impersonal):
“Hi there! Don’t forget to book your next appointment with us. We’d love to see you again soon!”

✅ Improved Example (Personalized & Engaging):
“Hey [First Name], it’s been a while since your last visit! Ready for a refresh? Book your next appointment today and we’ll save your spot: [link] 🎉”

🔹 Why it works: The recipient’s name makes the message feel direct, and the discount incentivizes action.

3. Strong Call to Action (CTA)

Every SMS should have a clear purpose. Whether it’s making a purchase, booking an appointment, or engaging with content, a compelling CTA drives action.

❌ Weak Example:
“Hey, we have a sale going on. Check it out if you’re interested!”

✅ Improved Example:
“Flash Sale! 🚀 Get $5 off all items today only. Show this code FLASH05 in store. See you soon!

🔹 Why it works: The message is direct, the incentive is clear, and the action is easy to take.

4. Timeliness & Relevance

Timing is crucial. A well-timed message has a 45% response rate (Gartner), while an irrelevant message can feel intrusive.

❌ Weak Example:
“Come dine with us soon! Check out our menu: [link]”

✅ Improved Example:
“It’s Taco Tuesday, [First Name]! 🌮 Enjoy $2 tacos all day. Grab your friends and stop by! [link]”

🔹 Why it works: The message is specific, timely, and gives a reason to visit today rather than later.

5. Exclusivity & Urgency

Creating a sense of urgency or exclusivity boosts conversions. SMS messages with time-sensitive offers have a 29% higher engagement rate (SMS Comparison).

❌ Weak Example:
“Visit us for some great food! Check out our specials here: [link]”

✅ Improved Example:
“🔥 VIP Exclusive: You’re invited to our secret menu! Order now and get a free appetizer—today only! [link]”

🔹 Why it works: The message creates urgency by limiting the offer to today and adds an element of exclusivity by highlighting a “secret menu,” making customers feel special and more likely to act fast.

Final Thoughts

The best SMS messages are clear, personalized, action-driven, timely, and create urgency. By mastering these elements, businesses can significantly improve their conversion rates and engagement.

Ready to take your SMS marketing to the next level? Start crafting messages that truly convert!