Overview
A prominent smoothie bar that sells blended fruit-based drinks was searching for a full-suite mobile marketing and engagement program to complement their loyalty program and mobile app.
textLIVING helped them connect directly to their customers using mass SMS and MMS campaigns. They used an in-store kiosk to optimize sign-up activity and started sending text message campaigns to promote their business.
Within the first six months on the program, this location had 7,328 customer sign-ups.
82%, (6,044) of those 7,328 subscribers opted-in to receiving text campaigns from this location as well, allowing the business to alert those subscribers about special offers, discounts, and rewards.
The business sent 151,255 texts to subscribers with redeemable offers, and 468 customers visited the store in the first six months to redeem an offer.
Challenges
This particular merchant wanted to build up a large list of subscribers as quickly as they could so they could start them as soon as possible. To hit their goals, they wanted to promote new, special flavors to their loyal customers.
Solution
There are several methods for customers to sign-up for the text club such as keyword marketing and the mobile web app, but they opted to use the kiosk to make it super easy and fast for customers to sign up in-store.
Kiosk
The kiosk’s fast & easy sign-up method makes it the best tool to use to get more sign-ups.
Text Alerts
Text Alert campaigns provide the most direct form of communication with customers.
Redeemable Offers
These offers are set per campaign, giving customers a special deal if they visit soon.
Advantages
- 30% average click-through rate of text message links
- 5X higher open rate than email
- 95% of text messages are opened within 3 minutes
With a 98% open rate and most users opening texts within 5 minutes, text messages are much more successful than email or app-based engagement platforms.
This smoothie bar was able to get a complete, customized texting platform to reflect their brand identity and engage their customers in new, effective methods.
Results
Here is a breakdown of this smoothie bar’s first six months in the program, showing the number of new subscribers and the number of offers redeemed.
