A prominent smoothie bar that sells blended fruit-based drinks was searching for a full-suite mobile marketing and engagement program to complement their loyalty program and mobile app.
textLIVING helped them connect directly to their customers using mass SMS and MMS campaigns. They used an in-store kiosk to optimize sign-up activity and started sending text message campaigns to promote their business.
Within the first six months on the program, this location had 7,328 customer sign-ups.
82%, (6,044) of those 7,328 subscribers opted-in to receiving text campaigns from this location as well, allowing the business to alert those subscribers about special offers, discounts, and rewards.
The business sent 151,255 texts to subscribers with redeemable offers, and 468 customers visited the store in the first six months to redeem an offer.
- 30% average click-through rate of text message links
- 5X higher open rate than email
- 95% of text messages are opened within 3 minutes
With a 98% open rate and most users opening texts within 5 minutes, text messages are much more successful than email or app-based engagement platforms.
This smoothie bar was able to get a complete, customized texting platform to reflect their brand identity and engage their customers in new, effective methods.
Here is a breakdown of this smoothie bar’s first six months in the program, showing the number of new subscribers and the number of offers redeemed.