The idea of generating consistent monthly recurring revenue through software sales has become increasingly intriguing for entrepreneurs, experienced sales professionals, and marketing agencies looking for alternative revenue streams. Enter white-label software — a strategic opportunity that allows these individuals and agencies to leverage existing relationships and expertise to earn scalable SaaS revenue without the challenges of building their own solution or the limited potential of taking a sales role in a software company.
textLIVING has partnered with sales pros, entrepreneurs, and agencies nationwide to offer our white-label customer loyalty and text marketing platform. We recognize that as a white-label partner, you’re not just a sales representative, you’re a solution provider — which is why we’re happy to help potential partners decide if white-labeling software is right for them. This blog post will discuss the pros and cons of white-label software. We will also provide expanded tips for choosing the right white-label software partner.
The Pros of White-Labeling Software for Earning MRR
If you’re intrigued by the potential of white-labeling, here are some of the most profitable benefits it offers:
White-labeling offers an established product
When creating a software platform from the beginning, you typically have to build it, revise it, and rebuild it until you’ve developed a proven and successful product. This is incredibly risky when you’re just starting out because the product might not ever take off. When you go the white-label route, you can immediately start building a business on a platform that has proven results in the marketplace.
White-labeling allows you to skip upfront development costs
Developing software from scratch can be expensive and time-consuming. White-label software is an excellent opportunity for entrepreneurs or sales professionals interested in experiencing the benefits of technology-driven revenue without investing in the initial development and ongoing maintenance costs. The original developer has already done the expert work, so you don’t have to spend time and money hiring developers or maintenance staff.
White-labeling lets you make your business what you want it to be
With a genuine white-label solution, it’s your business to shape. You can infuse your brand identity, set pricing as you see fit, and present the product to the market on your terms. In contrast, a sales role within a software company typically comes with predefined products and pricing structures.
You also own the revenue and the customer relationships. You’re not solely reliant on commission percentages or meeting new quotes to keep your job. You’re also building a valuable asset with immense potential for future growth and even the possibility of selling it down the road.
White-labeling allows you to focus on sales, marketing, and scalability
With the technical aspects handled by the original software provider, you can focus on your strengths in sales, marketing, and customer support. This is particularly advantageous for individuals who have strong entrepreneurial and sales acumen but lack the specialized technical expertise required for software development and maintenance. This streamlined approach accelerates the revenue-generation process and allows partners to scale their business more efficiently
The Cons of White-Labeling Software
It’s also important to note that white-labeling isn’t without its challenges. Here are a few potential obstacles to consider:
Starting a white-label company comes with a learning curve
Successfully managing a white-label software business demands familiarity with the platform’s capabilities and adaptability to various client needs. This involves gaining insights into customization options, troubleshooting potential issues, and efficiently responding to customer inquiries.
As with any entrepreneurial or sales-oriented role, there will be good days and bad days. Some days, you’ll be fueled by motivation, while other days you might face moments of discouragement. On the journey of building a successful white-label business, dedication, discipline, resilience, and consistency are the true cornerstones of success.
White-labeling success requires dependency on the provider
White-label partners often rely on the original software provider for updates, bug fixes, and overall maintenance. If they don’t deliver, it could impact your business. This highlights the need for clear communication and strong partnerships with software providers to mitigate the risks of potential hiccups.
White-labeling software requires a robust customer support framework
While you’ll take on the responsibility of addressing customer inquiries and concerns, you might experience technical issues that require additional assistance. Make sure you have a strong relationship with the software provider with clear communication channels so that you can easily troubleshoot any issues you may have.
Balancing Pros and Cons for Choosing the Right White-Label Partner
As you evaluate the pros and cons of white-labeling software, they can also become a helpful diagnostic tool for comparing different platforms. Here are some additional tips for choosing the best white-label software platform:
- Select a platform with a solid reputation and track record.
Research the partner’s reputation and track record in the industry, seeking reviews and testimonials from past clients to gauge their reliability and performance.
- Ensure the white-label provider provides a robust onboarding process and ongoing training opportunities.
Look for partners who offer comprehensive team training opportunities, equipping you with the knowledge and skills necessary to utilize and support the white-label solutions effectively.
- Partner with a provider that has a dedicated interest in your long-term growth.
Choose a partner who demonstrates a genuine commitment to your long-term growth and success and who is equipped to support your evolving needs and objectives.
Explore the Potential of textLIVING’s White-Label Platform
If you are looking for a low-cost, quick way to start earning monthly recurring revenue from software sales, white labeling may be a good option. At textLIVING, there’s nothing we love more than seeing our white-label partners embracing the potential of our platform, catapulting their businesses to new heights.